Kaisa_2012_3_photo by Veikko Somerpuro



The course is part of the optional intermediate studies under the Study Track in Media and Communication.

Basic studies in politics, media and communication

After completing the course, students will be familiar with topical themes, theoretical perspectives and empirical studies in the study of the public sphere and promotional culture. Students will gain proficiency in critically evaluating, among other things, the public activity of businesses, public entities, civic movements and private individuals, as well as structures and practices that impact the formation of the public sphere.

Fourth period of the third year of studies

The course examines various practices, institutions and agents of the public sphere, as well as those factors that structurally shape it. The focus is on the critical examination of branding, lobbying and strategic communication, as well as on new cross-disciplinary perspectives in the study of organisations and the public sphere.

- Davis, A. (2013) Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Polity Press
- Sussman, G. (ed. 2011) The Propaganda Society: Promotional Culture and Politics in Global Context (Frontiers in Political Communication). Peter Lang
- L'Etang, J., McKie, D., Snow, N. & Xifra, J. (eds. 2015) The Routledge Handbook of Critical Public Relations. Routledge
- Valaskivi, K. (2016) Cool Nations: Media and the Social Imaginary of the Branded Country. Routledge

Literature specified during teaching.

Graded on a scale of 0 to 5 (0=fail, 1=pass, 2=satisfactory, 3=good, 4=very good, 5=excellent)

Kurssista vastaa avoin yliopisto. Max 60 opiskelijaa (30 Avoimesta ja 30 koulutusohjelmasta). Kurssille ilmoittaudutaan Avoimen yliopiston kautta 3.4.2020 mennessä: https://courses.helsinki.fi/fi/aypvk-v204/129257768

Lectures, assignments, book examination, essay. The course can be completed with contact and/or online teaching.