Course is arranged as online-teaching.
Students in Environmental change and global sustainability (ECGS), Forest sciences (FOR) and Elintarviketalouden ja kulutuksen (EKM)/Food and consumer economics master's degree programmes.
Behavioural change of consumers/citizens, farmers and other stakeholders is central in sustainability transformations. Social psychology provides multiple conceptual models and empirical tools to facilitate behavioural change. In this course, students will learn to apply different social psychological models to the context of sustainability transformations. The students will also learn to compare how behavioural change is examined from other disciplinary perspectives, such as behavioural economics, policy sciences, and sociology. Students will learn to identify different behavioural change tools, such as policy instruments, nudging, information provision, marketing, and apply a relevant tool to change the target behaviour. By the end of the course, the students will be able to design a behavioural change project, choose a relevant conceptual model and behavioural change tools, and anticipate the results.
Participation in lectures, written behavioural change project plan and final exam.
Course reader compiled of articles and book chapters is available on course web pages.
Grading scale 0‒5; the grade is based on the evaluation of the behavioural change project plan (group or individual work), final exam, and activity during the course.
Suitable for exchange students
Associate professor Annukka Vainio